How To Use Facebook Messenger Bots Effectively

The topic of today’s episode is how to effectively use facebook messenger bots. Now I want to give you a couple of statistics before I jumped right into it. Did you know that one point 3 billion people use facebook messenger every single month? Did you know that over 8 million messages are sent in between facebook users and facebook businesses every single month? Did you know that 20 million facebook pages, that’s business pages use facebook messenger. Now, aren’t those stats astounding? There is no question that people want to communicate through facebook messenger, so any resistance that you have for communicating with your potential clients or clients through facebook messenger, I want you to eradicate that right now. Now, let me go into a couple of ways that you can use facebook messenger effectively.

Get Set Up

The first thing I want you to do is very obvious. I want you to get set up with a facebook Messenger Bot. Now, I personally use mini chat, but there are other programs that you can use out there such as chatfuel. Go check it out, find the one that works best for you, but get set up with it.

Set Up A Welcome Sequence

The next thing that I want you to do is I want you to go ahead and set up a welcome sequence. When someone subscribes to your Messenger Bot, set up a welcome sequence that welcomes them to onboard them to your messenger. Talk to them about your vision and your mission to find out some information about them. Ask some questions. Just set up a nice welcome sequence for your new subscribers to your Bot. One other pro tip is to use their first name in the first message of the sequence. Make sure that you use their first name to make it personal. You don’t want to just say, hey, user or anything like that.

Use Your Natural Language

The next tip is to sound natural.  Use your natural tone of voice. Sound natural. Don’t sound like a robot because you’re using a Bot. You want to sound like yourself. You want to make sure that the customer is actually comfortable talking to you and they feel like they’re talking to you directly. They know it’s a Bot, so you don’t want to try to fool them, but you want that Bot to take on your personality.

Promote Your Bot

The next thing that I want you to do is to promote the facebook messenger communication. Tell your potential clients and your customers that they can reach out to you via facebook messenger, encouraged him to do that. Do that in your marketing material. Do it through your facebook lives, your posts on facebook, whatever you’re doing, make sure that you’re promoting and encouraging them. I’ve built a list of approximately 250 people that have subscribed to my facebook messenger bot by promoting through various social media channels.

Communicate Consistently

The last tip is to make sure that you’re communicating on a weekly basis with the people that have subscribed to your Messenger Bot. You want to make sure that you’re sending out good information. Don’t just hit them with a bunch of sales in every single message, but send out some value messages like, hey look, I just published a new podcast, or I just published a new blog post and you want to go check out the information. Get sophisticated with it and ask them a question. Say, Hey, I just wanted to check in. This is my mid-week check in. I just wanted to see what’s going on in your world. What are you working on right now? Or if you like a clothing boutique, ask them, what are you wearing this season? What is the next piece of clothing that you’re looking forward to buying? Or what is your favorite summer attire? Engage your clientele and then set up sequences that will get them to go to your website.  

Conclusion

Make sure that you’re using these best practices to be effective with facebook messenger bots.   In my community, the unstoppable entrepreneur academy, we talk about things just like this all the time and we help you get your business set up for success. Join the unstoppable entrepreneur academy today.   It’s only $7 for your first 30 days. You spend more than that on a meal. Go ahead and try it out. It’s $7 and I guarantee you that you’re going to enjoy this community